Even with all our recent tweaks, t35 doesn’t seem to be doing too well in terms of SEO. After a recent seo analysis, it was brought to my attention that it might be impacted by the anchor text of the sites that link to us. In particular, about 99% of our anchor text is ‘free web hosting’, including all of the 6,000,000+ member pages on which we have a footer text link on.
Apparently, Google might consider this somewhat of a ‘google bomb’ where someone tries to manipulate the ranking of a site with millions of links with the same keyword. So for our latest SEO tweak/test I decided we are going to try to vary these a little bit.
The game plan is to dynamically rotate the 6,000,000 back links we have from member pages so they contain different anchor text each time the page loads. So in effect, we went from 100% weight on “free web hosting” to 15% “Free PHP Hosting”, 25% “Free Website”, 25% “Free Web Hosting”, 10% “Free Hosting”, 10% “T35 Hosting”. It’s difficult to tell if this will boost our overall ranking or just hurt “free web hosting” while improving the others. At the same time, I’m somewhat scared to lose our top 10 “free web hosting” listing on yahoo. This should be very interesting, and I’ll keep you guys updated as soon as I see any ranking changes.
On a similar (SEO) note, our brand new directory site seems to have dropped off from google a few weeks ago. The only major tweak we made recently was going from domain.com/category/ to domain.com/category.html. I asked on several forums but couldn’t get a definitive answer as to which is better for SEO. I’m going to try changing it back and see if it helps. I’ll keep you guys posted!